Travelers who came to the main and the oldest square of Ghent are greeted by a statue of Jacob van Artevelde. The former ruler of Ghent reminds residents and guests of the city of the times of the rebellion against the disastrous influence of France. Moreover, during the Hundred Years' War, Jacob van Artevelde resumed imports of English wool which played an important role in the textile industry and economy of Ghent. His confident gaze and outstretched hand are directed towards England. But if you omit the historical details, it may seem that Jacob van Artevelde is simply observing the square and invites all passers-by to join him.

The city square surrounded by medieval buildings was named in honor of the Friday Market, which has been organized there since time immemorial. Every weekend locals sell fresh farm products, clothing, books, souvenirs, and other goods that can help you learn local traditions as well as find something to take with you as a souvenir. However, you will have to wake up early to have time for shopping.

After shopping, guests of the Friday Market can relax in the nearest cafes with open terraces, where it is especially pleasant to bask in the sun, sip your favorite drink and watch the measured life of the square. They serve fast food or other dishes at almost any time of the day. Moreover, you can come there to try the famous Belgian desserts: waffles, croustillons, and mattentaart.

Those who are not fond of shopping will be interested in the great architecture around the Friday Market. A walk across the vicinity of the square will fill you with warmth and coziness which the ancient European cities with their cobbled streets and fairy-tale centuries-old mansions are famous for. Do not miss Torecan with a watchtower crowned with a mermaid-shaped weather vane. In the 14th-century, it was a trading spot of wool products. And do not miss the House of Alijn – the only poorhouse preserved in Ghent. Today, this place houses a folklore and national culture museum.