Have you ever dreamt of becoming a character of the movie Charlie and the Chocolate Factory? To take a look at the production process, learn about the history of how sweet bars appeared, and most importantly, taste a freshly prepared delicacy. In Bludenz, your wishes are fulfilled! For more than 100 years, the Milka AlpenMilk company has produced chocolate in this town. Now it pleases its fans with a museum.

It is barely possible to resist these chocolates in the recognizable purple packaging. Among the various tastes and novelties that the manufacturer pleases us with, Milka is one of the most recognizable brands in the world. But do you know why the cow is purple and how its appearance has changed through time? You will be told about this and other secrets at the very beginning of the tour. As a pleasant bonus, you will have an opportunity to take a photo with the cow and sit on a bench against the background of the famous Alps hills. In the next halls, you will learn how the most tender chocolate in the world is produced. Everything, starting with picking cacao beans to appearing on store shelves, is no longer a secret. To say more, you will be shared with a home recipe for chocolate making, which can be easily reproduced in your own kitchen. And most importantly, in the interactive mode, you will be able to control the chocolate production process by controlling the factory from touch screens.

In this place, the evolution of chocolate package design is represented, as well as workers' uniforms of the previous century and of the present time, equipment and tools, photos of the old factory, its owners and famous people who visited it. There is a separate stand for a “wall of honor.” The unique writings of the first recipes of the famous chocolate are also kept there.

Before you are taken to the most interesting hall for tasting the delicacies, you can ride a cable car to feel like you are in the middle of the Alpine hills, where the cows that give milk for production graze. In the end, you will be suggested to try various types of chocolate, cookies and other Milka products. Bars that are supplied all over the world are all placed in one room with green tea, peanut butter and other national delicacies, where you can taste them all.